Mental model
The Zora Stack (simple map)
Think of Zora’s ecosystem as a stack with $ZORA acting as a common denominator for routing and pricing, while creator coins and cast coins are “application-layer” assets tied to creators and posts.
- $ZORA: common routing / liquidity base; often the “bridge” asset.
- Creator coins: identity + ecosystem lane; can become a hub for multiple posts or utilities.
- Cast coins: content-level markets; tighter narrative, sometimes higher volatility.
The reason people say “they’re all the same” is because trades can route through the same AMMs, producing similar outcomes (price impact, LP fees, etc.). But the asset-level purpose still matters.
Fees & Flow (who earns what)
Every swap has friction. That friction becomes revenue for liquidity providers (and in some designs, other parties). The important mental model is: fees go where the liquidity is.
- If your trade routes through Pool A → Pool B, each pool takes its cut.
- The more routing hops, the more total fee friction you pay.
- Deep liquidity reduces slippage; shallow liquidity amplifies volatility.
Practical takeaway: “cheap trades” are usually the deepest, most direct routes. “Thin markets” can look exciting but punish size with slippage.
Why “they’re all the same” is true and false
True: from a routing/AMM perspective, they behave like tradeable tokens and follow the same math. False: markets are social objects — the *meaning*, *story*, and *utility* of each coin changes demand behavior.
- A creator coin can become an ecosystem token (perks, access, coordination).
- A cast coin can behave more like a single post’s “moment” market.
- $ZORA is the broadest liquidity anchor; less story-specific, more infrastructural.
Self-buys (mechanics, not morality)
A “self-buy” is just a trade where the buyer and seller identity overlaps in some way. Mechanically, it can move price and generate fee flow the same as any other trade.
The real question is intent and transparency: is it a signal, a market-making action, or an attempt to mislead? Systems don’t read morality — communities do.
Liquidity pools (LP 101)
A pool is a shared inventory used to quote prices. LPs earn fees, but take risk (impermanent loss, directional moves, and demand shocks).
- Deep pool: stable experience, lower slippage.
- Shallow pool: price whips, high slippage, easier to move with smaller trades.
- Healthy market: demand + liquidity + narrative alignment.
Practical playbook for holders
If you’re holding, your real “edge” is understanding what kind of market you’re holding: infrastructure, ecosystem, or moment.
- Know where liquidity sits and how trades route (fee friction matters).
- Watch for shallow liquidity: it cuts both ways (pumps and dumps).
- Prefer transparent ecosystems: clear perks, clear lanes, clear messaging.
Practical playbook for creators
If you want durability, build for continuity: consistent posting, consistent narrative, and a reason for holders to stay.
- Decide what the coin *is* (ecosystem token vs post token vs hybrid).
- Design for transparency: tell people what you’re doing and why.
- Align perks and lanes with what you can actually execute long-term.
If you want help turning this into a “lane” on your hub (with policies, perks, and verification rules), use the Contact form and we’ll structure it.